Who Does the Dreams Advert? Full Breakdown of the Voice and Actor

Dreams, the UK’s leading bed retailer, has mastered the art of emotional advertising. Their TV commercials stand out with soothing narration, calm visuals, and a voice that draws you in. But the mystery that often captivates viewers isn’t just the storytelling—it’s the question: who is the voice behind the Dreams advert?

This article explores the voiceover artist, the actor (if any) appearing in the commercial, the tone and narrative of the advert, and why this campaign resonates with audiences.

What Is the Dreams Advert All About?

Dreams ads are known for their tranquil, dream-like atmosphere. These commercials typically feature serene visuals of people sleeping, comforting music, and a warm, articulate voice narrating over soft ambient sounds.

The primary message usually revolves around one or more of the following:

The importance of sleep
Mattress innovation
The emotional impact of a good night’s rest
Customer service and product satisfaction

Rather than focusing purely on promotions or sales, Dreams adverts often take a storytelling approach. They depict sleep as an essential part of health and well-being, aligning the brand with comfort, care, and trust.

The Voice Behind the Dreams Advert

One of the most asked questions is: Who narrates the Dreams advert? The soothing voice that calms viewers is none other than Eleanor Tomlinson, a British actress known for her roles in Poldark and The War of the Worlds. Her voice was featured in Dreams’ 2023–2024 campaign.

Eleanor Tomlinson brings a gentle, reassuring tone to the commercial, which matches the ethos of the Dreams brand perfectly. Her distinct English accent adds credibility and warmth, helping the brand evoke emotional connection with its viewers.

Not only is Eleanor a familiar face to British audiences, but her voice is also increasingly being recognized in commercial and narrative formats.

Why Dreams Chose Eleanor Tomlinson

Dreams didn’t choose Eleanor by accident. Their aim was to align the tone of their commercial with a trustworthy, well-known voice that conveyed sincerity, elegance, and relaxation. Eleanor Tomlinson’s background in period dramas gave her voice a calm authority that works incredibly well for sleep-focused advertising.

Her voiceover reflects:

Authenticity: She sounds relatable and genuine, not salesy.
Soothing cadence: Perfect for a brand focused on sleep and comfort.
Recognition: Viewers are more likely to connect with a voice they’ve heard in beloved dramas.

In many ways, her voice is the perfect embodiment of Dreams’ brand promise.

The Actor in the Dreams TV Advert: Are They Famous?

While the Dreams adverts often feature actors or models sleeping or interacting with the mattress products, they typically aren’t celebrities. The focus is on you, the consumer, rather than big-name stars. This is intentional—Dreams wants viewers to see themselves in the advert, not be distracted by a famous face.

That said, the actors used are experienced commercial professionals and are often featured in other UK-based campaigns or minor TV roles. Unlike brands like Compare the Market (with Aleksandr the Meerkat) or GoCompare (with their singing tenor), Dreams opts for subtlety and realism.

Production Team and Agency Behind the Advert

Dreams’ marketing campaigns are produced by Uncommon Creative Studio, one of the UK’s most forward-thinking advertising agencies. Uncommon has also worked with brands like B&Q, ITV, and British Airways.

The studio is known for its emotionally evocative ads and minimalist, authentic storytelling. With Dreams, their focus was to strip away commercial clutter and create a moment of calm in the ad break—a moment that feels like a deep breath.

The production includes:

Intimate, close-up shots
Natural lighting and soundscapes
Narration-driven messaging
Slow-paced visual storytelling

Music and Sound Design: Setting the Mood

A big part of why the Dreams advert works is due to its sound design and music. Instead of high-energy soundtracks, Dreams uses gentle piano melodies or ambient scores that mirror the quiet of night. This strategy not only reinforces the sleep theme but makes the advert stand out in a break filled with louder, more aggressive commercials.

The sound design focuses on:

Breathing patterns
Soft whispers or rustling sheets
Wind or gentle background music
Silence, used effectively to draw in attention

Dreams cleverly uses these elements to make the viewer feel relaxed, perhaps even sleepy. This emotional state aligns with the core selling point: better sleep with Dreams.

The Impact on Brand Identity and Sales

The Dreams advert isn’t just a pretty piece of marketing—it’s an effective sales tool. Research into the campaign’s impact shows:

A significant uplift in brand recall
Higher website traffic during airings
An emotional bond created with the viewer

In a market saturated with mattress companies—from Simba to Emma to Tempur—Dreams uses its legacy, calm tone, and high-quality narration to differentiate. By investing in the storytelling and the emotional experience, Dreams isn’t just selling beds—they’re selling the idea of rest and self-care.

And Eleanor Tomlinson’s voice? It’s central to that experience.

Conclusion

The Dreams advert is more than just a commercial—it’s a branding experience. The decision to use Eleanor Tomlinson as the voiceover reflects a well-thought-out strategy to make the brand feel relatable, calming, and premium.

With its tranquil visuals, gentle voice, and narrative-driven focus, the Dreams advert stands out in today’s often chaotic advertising environment. Whether or not viewers recognize the voice immediately, the subconscious connection they feel helps Dreams maintain its reputation as a brand that cares about your sleep.

The actor behind the voice is part of what makes that story work so well.