TikTok has become the ultimate global stage for creators to shine—whether through dance, comedy, lip-sync, or illusions. With over a billion users, the competition for views and likes is fierce. Yet, one video has soared above all others to claim the top spot as TikTok’s most liked video ever. Let’s dive into what made it so special—and why it became a cultural landmark.
The Viral Queen: Bella Poarch & “M to the B”
In August 2020, a simple 10‑second lip-sync video by Bella Poarch, set to Millie B’s “M to the B,” went viral globally. Her sudden head‑bobbing, perfectly timed facial expressions, and minimalist setting captured viewers instantly. The result? As of now, it’s the most liked TikTok video ever, racking up around 67 million likes (en.wikipedia.org, viralmango.com).
TikTok and Guinness confirmed its record-setting status—by January 2022, it already had about 54.9 million likes (guinnessworldrecords.com). Continued traction since then has propelled it to the top.
The Numbers That Shattered the Internet
- Likes: ~67 million, making it the most loved TikTok of all time .
- Views: Over 825 million views, placing it among the top five most-watched TikToks ever (en.wikipedia.org).
No video before—or since—has achieved this level of engagement, making Bella’s video the undisputed champion of TikTok virality.
Why the Video Resonated
a. Simplicity is powerful
With no elaborate set or storyline, Bella’s expressive face becomes the star. The minimalist approach cuts through digital clutter.
b. Rhythmic syncing
Her head bobs perfectly match Millie B’s beat—creating hypnotic, repeatable appeal that beckons viewers to watch again.
c. Emotional connection
Cute, confident, and playful—Bella’s expressions struck a chord universally, transcending language and cultural barriers.
d. Ideal length
Just 10 seconds—that’s the sweet spot for TikTok’s auto-looping format, making it endlessly rewatchable.
e. Algorithmic amplification
TikTok’s algorithm rewards content that locks users in, and this video did so repeatedly—leading to massive organic distribution.
The Wider Context: Other Top-Tier TikTok Hits
While Bella’s video dominates, other TikToks have left sizable legacies:
- Nick Luciano’s “SugarCrash” dance/lip-sync – ~54 million likes (themarketingblog.co.uk, capitalfm.com)
- Jamie Big Sorrel Horse – “Say It Right” mirror dance – ~53–53.7 million likes (capitalfm.com)
- Franek Bielak’s hyper-realistic drawing video – ~51–52 million likes (capitalfm.com)
- ToTouchAnEmu’s drone dance to “STAY” – ~44–45 million likes (onedio.co)
Each holds its own niche—comedy, artistry, tech-savvy execution—but none challenge Bella’s like count supremacy.
What Marketers & Creators Can Learn
Align Simplicity with Execution
A flawless, simple performance can outperform big-budget productions; clarity of expression matters most.
Nail the Rhythm & Visual Hook
Seamless syncing and a strong visual cue (like Bella’s head‑bob) make content hypnotic and memorable.
Tap into Universal Emotion
Emotion—not just entertainment—is the glue that binds audience attention globally.
Use Platform Strengths
Understand TikTok’s feed dynamics and auto-looping to craft content that fits seamlessly.
Encourage Replication
Bella’s video sparked countless duets and recreations, further amplifying its reach through user-generated content.
Why Nothing Tops This — (Yet)
Several factors explain why no one has overtaken Bella:
- Perfect alignment of hook, timing, and brevity
- First-mover impact during early TikTok’s explosive growth
- Algorithmic snowball effect as engagement proliferated
- Universal shareability due to its meme-like simplicity
Reaching that precise formula again is rare—but not impossible.
The Ongoing Power of Viral Moments
Bella’s video has reshaped what virality means in 2025:
- Career launchpad: It established her as a recognized influencer and artist (viralmango.com, dailytelegraph.com.au).
- Monetization: She secured record deals and brand partnerships.
- Inspiration: Creators now chase “the next head-bob moment” as their creative north star.
Social media is in constant flux, but the power of truly universal content remains a constant.
Conclusion
Bella Poarch’s “M to the B” lip‑sync clip is the greatest TikTok sensation yet—simple, rhythmic, expressive, and massively shareable. With around 67 million likes and over 800 million views, it stands without rival. Its legacy? A reminder that in the pursuit of virality, authentic expression, emotional connection, and perfect timing can elevate the simplest moment into a global phenomenon.
FAQs
1. Is Bella Poarch still the most liked TikTok creator?
Yes—her “M to the B” video remains the top‑liked TikTok post worldwide (≈67 M likes). (en.wikipedia.org, viralmango.com)
2. What video has the most views on TikTok?
That honor belongs to Zach King’s magic broomstick illusion, with over 2.2 billion views (alphr.com).
3. How can creators aim for similar viral success?
Combine heartfelt emotional appeal, short-loop format, rhythmic or visual hook, and encourage audience participation.
4. Did Bella Poarch’s video earn her long-term success?
Absolutely. She went on to release music under Warner Records, collaborated with artists like Lauv, and secured brand partnerships (en.wikipedia.org).
5. Could another TikTok video beat Bella’s record?
It’s possible—but unlikely. To break her record, a viral video must hit the same rare combination: global emotional resonance, perfect simplicity, and flawless platform timing.
Also read: Employee Expectations: What Today’s Workforce Wants in 2025
