Top Geofencing Companies in 2025: Powering Location-Based Marketing

In an era where personalization is key, geofencing marketing allows businesses to connect with customers based on their real-world location. Whether you’re a retail store targeting foot traffic or a franchise aiming to beat local competitors, partnering with the right geofencing company can significantly boost your ROI.

But with so many providers in the market, how do you know which geofencing company is right for your business?

In this article, we’ll cover:

What geofencing is and how it works
Benefits of using geofencing companies
Top geofencing companies in 2025
How to choose the best provider for your needs
Use cases across industries

What Is Geofencing?

Geofencing is a location-based marketing technology that creates a virtual boundary (or “fence”) around a geographic area using GPS, Wi-Fi, RFID, or cellular data. When someone enters or exits that area, they can receive targeted ads, push notifications, or be tracked for analytics.

Example: A coffee shop can send a coupon to users who walk within 500 feet of their location during morning hours.

Why Businesses Use Geofencing Companies

Partnering with expert geofencing companies gives you access to:

Precise location targeting
Real-time audience engagement
Custom campaign setup and analytics
Integration with mobile apps, ad networks, and CRMs
Competitive conquesting (targeting near competitor locations)

Geofencing helps businesses:

Increase foot traffic
Improve local campaign ROI
Retarget walk-in customers
Track offline conversions

Top Geofencing Companies in 2025

Here are the leading geofencing marketing providers offering top-tier tools, analytics, and support:

Propellant Media

Best For: Small to mid-sized businesses and franchises

Features:

Mobile geofencing with custom radius targeting
Location-based retargeting
Addressable geofencing (target specific households)
Google Ads and OTT integration

Pros: Transparent pricing, strong client support
Website: propellant.media

Simpli.fi

Best For: Enterprise businesses and programmatic buyers

Features:

Granular audience targeting
Real-time reporting
Addressable geofencing and conversion zones
Cross-device tracking

Pros: Advanced campaign tools, scalable for agencies
Website: simpli.fi

Reveal Mobile

Best For: Agencies, CPG brands, and location intelligence

Features:

Location-based audience creation
Attribution tracking
Custom geofence creation for specific events/venues
HIPAA-compliant for healthcare clients

Pros: Easy integration with ad platforms
Website: revealmobile.com

GroundTruth

Best For: Retail and QSR brands

Features:

Blueprinted locations for accuracy
Real-world behavior tracking
In-store attribution
Targeting by weather, demographics, and behaviors

Pros: Powerful analytics, transparent data
Website: groundtruth.com

Mobify (Salesforce Commerce Cloud)

Best For: E-commerce and omnichannel retailers

Features:

Location-triggered push notifications
Integration with customer journeys
In-store vs. online behavior tracking

Pros: Seamless Salesforce integration
Website: salesforce.com

Gimbal (Now Part of InMarket)

Best For: Brands seeking real-time customer engagement

Features:

SDK integration for mobile apps
Audience segmentation
Store visit attribution
Offline-to-online targeting

Pros: Great for app developers and large brands
Website: inmarket.com

How to Choose the Best Geofencing Company

Criteria	What to Look For
Coverage Area	Can they target globally, regionally, or down to ZIP codes?
Platform Integration	Do they work with Google, Facebook, DSPs, or your CRM?
Campaign Flexibility	Can you create custom shapes, set dwell times, or schedule ads?
Analytics & Attribution	Can they measure store visits, clicks, or ROI clearly?
Budget Range	Transparent pricing? Suitable for SMBs, franchises, or enterprises?
Customer Support	Do they offer setup help, strategy sessions, and reporting?

Tip: Ask for case studies or demos before signing a long-term contract.

Popular Industries That Use Geofencing Companies

Industry	Use Case Example
Retail	Send promotions to shoppers near a store or competitor
Restaurants	Offer discounts during lunch/dinner rush hours
Real Estate	Target attendees at open houses or real estate expos
Healthcare	Reach patients near urgent care or specialty clinics
Auto Dealerships	Retarget buyers who visited competitor lots
Events & Venues	Target attendees at concerts, conferences, or stadiums

Benefits of Working with a Professional Geofencing Company

Higher Precision: Accurate data helps target users more effectively
Faster Campaign Launches: Experts handle setup and execution
Deeper Insights: Attribution tracking to measure real-world impact
Cross-Channel Integration: Connect geofencing with email, social, and PPC
Competitive Edge: Reach your customers before competitors do

Conclusion

Choosing the right geofencing company can transform your marketing strategy—bridging the gap between digital campaigns and real-world behavior. Whether you’re looking to increase foot traffic, track offline conversions, or run hyper-targeted ads, location-based marketing provides a competitive edge in 2025.

Next steps:

Define your goals (awareness, conversions, attribution)
Request demos or consultations from top providers
Launch a pilot campaign and optimize based on performance

FAQs

1. What is a geofencing company?

A geofencing company provides tools and services to create location-based virtual boundaries that trigger ads or collect user data when people enter or exit defined areas.